Salesforce Experience Cloud is a digital platform designed to create personalized, interactive online experiences for customers, partners, and employees. Formerly known as Community Cloud, Experience Cloud enables businesses to build and manage branded websites, portals, forums, and mobile apps, facilitating engagement and collaboration in a centralized space.

With Experience Cloud, organizations can tailor user experiences based on specific needs, such as customer service portals, partner management sites, or employee intranets. The platform integrates seamlessly with other Salesforce products, providing a unified view of customer data and streamlining processes. It also includes tools for content management, collaboration, and analytics, enabling businesses to track engagement metrics and optimize the user experience.

AI-powered tools like Einstein can be used to recommend relevant articles, products, or actions, enhancing user engagement and satisfaction. Additionally, Experience Cloud supports robust security and access control features, ensuring that users can only access relevant information based on their roles.

By creating customized digital experiences, businesses can improve user interactions, reduce support costs, and increase brand loyalty. Salesforce Experience Cloud helps foster stronger relationships and a more connected ecosystem, making it easier for businesses to meet users' needs and drive growth through enhanced engagement.